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How To Go About With A Diy Battery Desulfator Project

If you’ve had your car for a relatively long time then you’re probably aware that car batteries last only for a period of about two to four years. But, did you also know that you don’t have to throw your car battery away as soon as it goes dead? What if we tell you that there’s a way for you to bring your battery back to life and get it working as if it was brand new? Wouldn’t it be nice if you could extend your battery’s life and not have to buy a new one for at least a few more years?

The good thing is that this is actually possible. Most car batteries can actually be reconditioned and made to work like new with a device called a battery desulfator.

What causes a battery to go dead in the first place?
It is important to learn the answer to this question before you can even begin to understand how a battery desulfator works. A battery’s lead plates normally come into contact with the sulphuric acid content of its electrolytes whenever the battery goes into a discharge. The resulting compound is known as lead sulphate. When the battery is recharged, the lead sulphate is once again broken down into separate lead and sulphur components. However, some of the lead sulphate crystallizes on the battery’s lead plates and does not get broken down. Over time, the crystallized sulphate accumulates until it covers a majority of the lead plates, leaving no room for it to react with the electrolytes and create an electrical charge. This is when we say that a battery is “dead.”

A battery desulfator brings your battery back to life and gets it back to working like new by breaking down the crystallized lead sulphate and clearing up the battery’s lead plates. This way, the lead on the plates can react with the electrolytes properly and your battery can once again hold an electrical charge. Battery desulfation and reconditioning can be done at an automotive shop for a fee, but you can save on the cost by reconditioning the battery yourself. Of course, you’ll have to have your own desulfator for this purpose.

Where to get a battery desulfator
Desulfators can be bought from any automotive store, but why spend that much money when you can actually make the device for much less? The materials needed in making your own battery desulfator can be easily found in your junk box or somewhere around your house. And even if you don’t have them handy, these materials can be bought at very low prices from your local hardware or electronics shop. As for the process itself, you can get some good schematic diagrams and instructions online.

Aside from DIY battery desulfator guides and diagrams, the internet is also rife with reconditioning guides, so the process of both making your own desulfator and reconditioning your own battery is definitely easy enough for you to undertake. As soon as you have completed your desulfator project, you can practice reconditioning an old battery and then perform the process on your existing battery in order to prolong its lifespan.

Ford Fiesta Classic: A Affordable Priced In India

Ford had been quiet on the release of the brand new Fiesta model. Many people believed that it could be the same automotive with just a few changes with some new trims. Nonetheless, the silence from Ford did take folks with storm, with their new Ford Fiesta Classic. The brand new Fiesta Classic had not been given upgrades. The truth is, the entire automotive has been changed. The modifications are so massive, that it could not be honest not to name Fiesta Classic a new car.

The new Fiesta Classic has the Kinetic design that Ford had introduced in Polo as well. The design permits fluid driving at highways. The automobile seems to be fairly daring with the air vents and the grills at the front. The headlight and the nostril are also very appealing. Some components of the car get chromed, particularly the excessive finish SXI variant. The inside of the automobile gets a very unusual combination of two-tone colours. The Fiesta C gets a leather-coated steering wheel for higher gripping. The automobile seats are all cloth covered. A number of the excessive degree trims get the driver seat peak- adjustment’s possibility as well. The best variant additionally will get the MP3 player with a help of 6 speakers. The stock trim doesn’t have the MP3 player support.

All the Fiesta automobiles have are missing the leg room for the rear seats, which is being considered as a critical let down. Other than that more features embrace energy managed windows in all variants. The rear-view mirror could be controlled via a central console, however only in the excessive end trim. The boot capability is quite good with 410 litres, which could possibly be increased by the folding of rear seats. The symptoms are able to find their place within the rear-view mirrors.

The Fiesta Traditional has two engine choices, a 1.4- diesel or a 1.6- litre petrol engine. The Traditional comes in three models; LXI the fundamental, CLXI, the medium and SXI the highest of the range. There are other two variants as effectively, referred to as EXI and ZXI. These two variants include a mixture of options and engine power. The diesel engine is outclassed by the petrol engine in every way, i.e. higher brake horsepower, higher acceleration and better most speed. Nonetheless, the diesel engine produces more torque than the petrol engine, i.e. 160Nm to 146Nm. The diesel engine can also be a bit extra gasoline environment friendly than the petrol one, with 16km per litre. All trims bought a simple to handle gearbox. It’s indeed very light and the gear shifts with just a bit push.

The Fiesta Traditional has all the necessary safety equipments available. The ABS and the EBD, available with the top range variant, permits faster and safer drive. The automobile has additional options like anti-theft system, central locking. Nevertheless, one thing that consumer received like is that there are many options that Ford had limited solely to the SXI variant. Which means the basic or the medium-vary variants aren’t safe to drive. However, the costs are nonetheless truthful sufficient and there is a good amount of difference between the essential and the highest range variant.

New Maruti Swift 2011, The New Face Of Indian Automobiles

One thing about the way in which cars fascinated with, is the innovation that goes along. The new Maruti Swift will give definition to innovation and dexterity. This 2011 would be the year of the Maruti Swift.

The original concept of the Maruti was simple, to change into the leader in the automotive trade with a target market fulfilled with luxury, yet economical. Regardless of the Indian economic system being affected by the global down turn of demand for vehicles, there is something in regards to the Maruti Swift that it’s still making it big. The idea of putting up a car firm in India will be a threat price taking. Competitors may be very high with almost each Multi Nationwide Car Firm investing on the car business within the country. But regardless of all this, the Maruti Swift remains to be a top choose among consumers.

The Indian Automotive Business has shifted dimension from what seemed to be conservative to a more liberal market. The demand, nonetheless, has radicalized consumer curiosity on large cars to an extra economical, yet handy vehicle. That is where the Maruti Swift comes in. One cause for the upstream market of Maruti Suzuki is the fixed demand for the cars. The compact vehicle has made the streets of India a pink carpet for this new innovation.

However financial reasons are not the one factor for consumers. Now-a-days, visitors could be very much a cause for driver’s headache. Not only does visitors delay your appointments, however gasoline price is increased. So, moving into streets with a compact automobile, match to hurry off any visitors jam will give tremendous advantages to you. This is where the brand new Maruti Swift fits in. The artistic and revolutionary design of the Maruti Swift is ideal for any city jungle.

Since its launch in 2005, The Maruti Swift has received quite a few commendations from car enthusiasts and reviews. This coming August 17, 2011, Maruti Suzuki will unveil the new Maruti Swift in the Indian market. A unique alternative for the Indian market match to the interest of each Indian national.

The Maruti Swift comes either in a 1.2 liter K12 M petrol engine, or a 1.three liter DDiS diesel engine. Using the petrol engine will optimize the Maruti Swift of up to ninety BHP, whereas in diesel engine you rev as much as seventy five PS with 190 NM of responsive torque. New Maruti Swift to be economical with its fuel consumption of 23 km/liter.

Like every other car firm in India, Maruti envisions to penetrate the market with the introduction of the Maruti Swift. This 2011 will show to be a 12 months for the Maruti Swift. Preliminary opinions reveal that, unlike other automotive companies, what’s distinctive concerning the Maruti is that it’ll match the taste of the Indian market. Proving to be an aggressive player with a sense of realizing what’s finest within the market.

The launch of the New Maruti Swift in India will give rise to an innovation in the Indian Vehicle Business, giving customers a drive for his or her money.

Which Vehicle Lifts Are Right For You – Asymmetric Or Symmetric?

When purchasing a surface mounted two-post automotive lift, it is important to decide what type of lift you will need to best suit the vehicles you want to pick up. An automotive lift is a tool and just as you know that a pneumatic wrench is better than a monkey wrench for changing tires, it is important for you to determine which type of lift is best suited for each type of vehicle.

Symmetrical Vehicle Lifts

Approximately 30 years ago, when cars were built out of steel, men were strong and women wore skirts…..The symmetrical lift was designed as an alternative to the hydraulic inground lift. The lift wasn’t known as “symmetrical” right off the bat; it was called a surface lift because it bolted to the concrete floor, rather than being installed through the floor. At the time of its inception, the surface lift was being designed (often times poorly) to pick up rear wheel drive vehicles that had a pretty good front to rear balance. The cars were big and heavy and mechanics relatively skinny and strong.

In order to balance these behemoths six feet up in the air, the columns were placed across from each other and the arms were all of equal length. Some lifts were connected from side-to-side overhead; a base plate connected others down below. One thing was certain about these lifts; if you were a mechanic with a beer belly trying to get out of the car after it had been driven into place, you were going to have a tough time. Since the lift was balancing the vehicle between front and back, the column needed to be located somewhat close to the center of the vehicle. What else is in the center of the vehicle? We all know the answer to that! The doors! What happens when doors meet columns? Door dings!

It took the lift manufacturers a while to figure it out, but eventually they did. Currently, very few lifts are sold as “symmetrical” lifts. The ones that are sold are usually being sold for a particular purpose, such as working on vans or trucks. (Vans and trucks have the door in front of the centerline of the vehicle, so a column really doesn’t get in the way.) Some customers will purchase a symmetrical lift because they want a “drive thru” capability, and sure enough, the symmetrical lift usually gives a few more inches in that regard.

Sure Fire Ways to Tell a Symmetrical Lift:

The columns face each other.
Front arm length is the same as rear arm length.
The lift states “symmetrical”.
You have a difficult time getting out of the car when you drive in.
You don’t have a difficult time getting out of the truck when you drive in.
You have an account with a body shop to repair door dings.

Asymmetric Vehicle Lifts

Sometimes Europeans are smarter than Americans. I don’t like to admit it, but it’s true. It turns out, some guy named Günter was using his symmetrical lift (not a Rotary Lift, mind you), when he realized that those last two lagers had pushed his belly past the point of no return. That’s right, he was stuck in the car and couldn’t get out. Since he had some time to sit and think, he did what most mechanics do with their free time; he tried to design a better lift so that he wouldn’t have to lose his bought and paid for beer belly.

What Gunter came up with seemed to be a pretty good design. By making the rear arms of the lift longer than the front arms, the vehicle would theoretically sit far enough back to allow him to open the doors. Not only that, since most of the cars being manufactured in Gunter’s day were front wheel drive, the balance of the vehicle on the car lift would be better. (Gunter had never forgotten the time that he had pulled the engine out of a car, only to have the car flip backwards off the lift due to the newly created weight distribution imbalance). It would also help to reduce the number of times he had to have a customer’s door fixed after dinging the door on the column.

Gunter’s design worked for about two years. He still dinged a door occasionally, but he was able to continue growing his belly and was always able to get out of the vehicle. One day however, Gunter raised a car with his vehicle lift and heard a horrendous squealing noise, metal on metal. He also noticed that the arms of his lift were shaking and rocking and he stopped to make sure that the vehicle didn’t bounce off the lifting pads.

After some serious investigative work (and several snaps of his suspenders), he noticed that there were metal shavings on the floor near the columns. It soon became apparent that when he had changed the load center of the lift by extending the rear arms, he had caused excessive wear on the load bearings that ride inside the column. Soon, all of Günter’s beer drinking buddies (who had copied Gunter’s idea) were shaking their heads and refusing to buy Gunter beer anymore. Gunter was not a happy man.

Thankfully, those smart engineers in the United States don’t drink beer while they are trying to solve a problem. (Most of the time….) They had seen Gunter’s design and saw the problem right away. They also realized that their solution would have an added benefit to the beer belly problem. Rotate the columns to face the new load center and you automatically get extended door-opening clearance. Ever wonder why American automotive lift engineers have big beer bellies? Because they CAN!

Enough about Gunter; A TRUE asymmetric lift has columns that are rotated 30 degrees to point the load center of the lift in the general direction of the load center of the car as it is being lifted AND front arms that are shorter than the rear. A semi-asymmetric lift only has the front arms shorter than the rear, without addressing the load bearing issue.

Very few manufacturers take the time to make this distinction on their auto lifts. The good majority of two-post auto lifts that are advertised as “asymmetric” are the exact same as the symmetric auto lift with different arm lengths. Does this concept work? Of course it will for a while. But remember what happened to Gunter and his buddies, you will experience severe wear on the bearings (or slider blocks) over time.

We highly recommend purchasing a TRUE asymmetric lift when you purchase this design. A quality auto lift manufacturer will also include a wheel-spotting dish to help you or your techs spot vehicles properly when positioning the vehicle.

Sure Fire Ways to Tell a True Asymmetric Lift:

Columns are rotated 30 degrees from each other, facing the load center of the vehicle.
Front arms of the automotive lift are shorter than the rear arms.
You have a beer belly bigger than Gunter’s and don’t have a problem.
A Rotary Lift engineer tells you it’s a True Asymmetric Lift.
Reduction in bill from the body shop allows for a bigger beer belly.

Sure Fire Ways to Tell a “Semi-Asymmetric” Lift:

The columns face each other, rather than the load center of the car.
The front arms of the vehicle lift are shorter than the rear arms.
The lift squeals, shakes and whines when lifting a load.
You have metal shavings on the floor near the column.
You bought the lift so you wouldn’t bang the door on the column, but continue to bang the door on the column.
You pay a company like mine to replace slider blocks every few years.

“Versymmetric” Design Auto Lift

If you have been really doing your research, you will have probably heard the term “Versymmetric” thrown out there from a few manufacturers. The theory behind this term is that they have designed an automotive lift that is capable of being both symmetrical and asymmetric at the same time.

One opinion is that this design takes the worst situations of two different types of lifts and combines them to really confuse a technician.

First off, a symmetrical auto lift will cause door dings and clearance problems with cars, no question. Second, an “asymmetric” lift that doesn’t have columns rotated will still cause door dings. Third, if the technician isn’t properly trained on how to set up each and every vehicle properly, the lift will be used improperly. The end result will be an unsafe lifting situation with the vehicle, door dings and excessive bearing wear.

Some of these lifts are listed with the ALI and pass 3rd party testing. They can be constructed well and the sales people selling the concept really have their pitch down. Having seen the products used improperly in the shops and having serviced numerous “Versymmetric” lifts that have had failed bearings (slider blocks), our opinion isn’t very positive.

We here at Standard Industrial & Automotive Equipment are happy to discuss various issues regarding automotive lifts, quality and what is best suited for your shop. Feel free to contact us if we can be of any assistance.

Auto Repair Shops – Scheduling Software To Improve Customer Service

Everyone is doing now doing almost anything online, as long as the necessary action does not require a physical presence. It is ideal for situations that require an exchange in information, and in the digital age, all information can simply be transferred to the digital format.

Online appointment scheduling can be a benefit to almost any business, including an automotive service and repair business. Automobile owners have become accustomed to having their autos checked periodically. We know that it necessary for proper maintenance and to extend the life of the automobile. The customary way of doing this, is usually to call the automotive service and repair shop, or the location where your vehicle is serviced and book and appointment. You may be fortunate enough to get an appropriate time in which to bring in the vehicle, but many times you may be forced to re-arrange your schedule, without knowing that your vehicle may be unavailable for a certain period.

There is now a way to avoid these inconveniences. Your automotive service and repair shop should have on online appointment and scheduling system. We are now in an age where anyone can be easily connected to the internet. Experts predict that in the coming years, being always online will become a natural part of being alive. Just as we need to continue breathing in air in order to live, we will need to be connected to the internet. The web can now be accessed from anywhere, from boats, planes, trains, autos, and the number of mobile devices that can access the web far exceeds desktop computers. Cheaper prices for bandwidth, and lower prices for electronic products including smartphones and tablets, bring accessibility to everyone. More appliances, and even clothing, will be enabled with access to the web in the very near future.

This means that customers will need fast and easy access to do things like booking appointments for automotive service and repair. The process is simple. You go online and reserve a required time, and get immediate confirmation. You can then re-arrange your other activities with some degree of confidence.

There are multiple benefits in the process, not only for the customer, but also for the business owner, who can then build a very valuable asset of a database of customers. Business owners can fully realize that it can cost up to 8 times as much to obtain new clients than it is to obtain new ones, and with a much valued client database, it can easily be more cost effective to maintain a business with existing customers. These clients can be contacted and notified of special deals or promotions.

It can also be done, by reading Quick Response codes that will re-direct the user to the Online Scheduling application, where the data can be entered. Manual transfer of information which is often accompanied by the opportunity for mistakes is eliminated. The process is secure, as it is now a legal requirement for all sensitive data to be encrypted. The software can even be integrated with your social networking accounts, such as Twitter and Facebook. More businesses of varying sizes are quickly appreciating the benefits that are realized with online scheduling and appointment software.

Financial Lessons from High School

Life always gives you different lessons through school, experience, problems and in other possible ways. One important aspect of such teaching is financial matters that you are learning to solve during all life. Some people really understand all the lessons and begin to get their finance in order, while the others still pay no attention to money management.

Here are basic financial lessons that you must have heard in your high school, but it’s not obviously that you use them.

You Need to Appreciate Money

Our generation is used to live in debt and that is why the attitude to money has changed. The main reason for such new point of view is the misunderstanding of the main money feature. Money is limited in its amount. But today we are so addicted to quick and easy payday loan that can be got without any problems that we forget the true nature of money. It is just an instrument, but that must be earned and used thoughtful. These rules young adults learn when they face real financial life and have to find pocket money.

Budgeting Must Be Regular

Money management is not a one minute task, but you should make it on regular basis. Controlling your spending, planning your income and spreading it for necessary categories must be done ones a week, as your financial conditions can change so quickly. So it’s up to you to determine the time for financial management, but remember that this is a long-term obligation that requires you to be determined and focused.

Saving is a Long Road

You must have definitely had a dream that you have been saving money for being a higher schooler. In such case you remember how it was difficult and how much time it took. And there is no change, as saving always means slow process with small investments into your saving account. This attitude to money and understanding of saving trip you must have got even before college.

Thoughtless Spending Must Be Limited

When a student goes to a party, he or she has definite limited amount of money for entertainment, and when it’s finished, it’s time to go home. This is an obvious consequences, but being an adult you have a credit card that makes you believe you have unlimited source of finance. Sometime you understand that this is not true, when you get a credit report with low credit score and high level of debts. Today many people are caught in such trap, so you can learn some tips to get your finances in order. This also relates to emotional shopping when you just want to improve your mood and spend so much money on completely useless things.

Job is Hard to Find

It must be the first rule and problem that young graduates face when they enter real world. They understand that having no experience and almost no job skills, they are not so popular employees in the labor market. This means that you should always improve your skills and control situation at your working place.

What are various shopping pointers for camcorders?

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Inspect the type, size, weight, functions, and controls

Choose on the type of HD camcorder you desire to buy. Think about a full-size model if you desire much better quality and more alternatives. If you require a smaller sized, more portable model or if you are a professional athlete or traveller who likes to record video footage of yourself, and then think about an action cam. These models have to do with half the size of regular pocket camcorders, are quickly attached to sports clothes or equipment, however frequently do not have an LCD or electronic viewfinder.

In the shop, attempt different camcorders making sure they fit your hand and are comfortable to use. The majority of camcorders are created so that the most often utilized controls– the switch to focus and out, the record button, and the button for still images– are easily at hand. Ensure that the controls are practical which you can alter recording media and eliminate the battery with no difficulty. More models are likewise consisting of Wi-Fi functions.

Examine the LCD

A lot of procedure about 3 inches on the diagonal, however, some are bigger. A couple of action cams have any display. Some screens on full-size models deal with excessive glare, making them challenging to use outdoors in intense sun. Examine the display in the shop making sure you are pleased with the use of any model you are thinking about. Note that many LCDs look fine inside. Completely, midday sunshine, viewing efficiency will differ considerably from model to model.

Think of the lighting

Opportunities are you will not constantly be shooting in brilliant light. In our tests making use of the default mode, we found models differed in quality when shooting in dim light. The majority of full-sized HD camcorders recorded a minimum of great quality video in low light; however some had exceptional quality you must keep in mind that many camcorders have settings that can enhance efficiency, however, can be a difficult to use.

Think about audio quality

In our camcorder tests, we likewise think about how precisely the integrated microphone records and whether the sound file is devoid of sound or hiss. Action models commonly do not have good audio quality.

Choose which recording format matches you best

The recording format you select figures out not just how much you will be investing for memory media (usually, a SD card), however likewise just how much recording time you will get. Many models provide a couple of recording formats and numerous resolution alternatives.

Resolution and what is readily available

Almost all camcorders presented in a previous couple of years catch high-definition resolution video. That suggests even low-end, budget camcorders record high-definition video (at either 1280 x 720 pixels or 1920 x 1080 pixels at different frame rates) and look best when seen on an HDTV, (A couple of standard-definition models are still on the market; however, we have not checked or suggested them.) There have likewise been less full-size HD-models presented since more gadgets, from SLRs to cell phones and tablets, also record video in HD resolution. A new type of greater resolution HD camcorder, which is called a 4K video camcorder, is starting to appear in the marketplace. The significant difference in between this new kind of 4K camcorder and high-definition camcorders is the resolution they catch:

– The 4K camcorder has a resolution of 3840 x 2160 pixels

– The resolution for a high-definition camcorder is 1920 x 1080 pixels or 1280 x 720 pixels

– The standard-definition camcorder has a resolution of 720 x 480 pixels

Virtually all HD models can record video in 1080i. Some can even shoot in the Blu-ray disc format i.e. 1080p. Just a few models record in 720p, an alternative HD broadcast format. Keep in mind that HD recordings take up much more space than standard-def. video, so you will fit less video in an offered quantity of storage; 720p files are not quite as big as 1080i.

Advantages Of Listening In A Business Directory

Advantages Of A Business Directory

Registering in a business directory is a very wise move to increase the prospects of any business. As the Internet has made everything very accessible, registering in an online business directory can be very beneficial to the local businesses.

Who does not want to expand ones business in this rapidly burgeoning economy? Of course, everyone does wish the concerned businesses to prosper and soar high. To make that happen different people employ different strategies. Where some people distribute their pamphlets, cards or offer various promotional services and products, some people merely just register themselves in a good business directory.

If you are looking forward to further the prospects of your local businesses then registering yourself in a business directory is a very wise way to advertise and become known to the masses. Business directories are really beneficial in promoting local businesses of an area thereby improving the sales of their services and products. These days the facility of online business directories is also there. Thanks to the advent of Internet, that has made connecting to masses so very accessible.

An online business directory has lots to offer if you get registered with them. The major advantages of getting registered in an online business directory are:

It promotes the visibility of your local businesses in higher place in comparison to their competitors who are still employing the ancient methods of advertising, i.e., in the yellow pages and newspapers.
It strengthens your relationships with the existing buyers, customers and clients by updating valuable information regarding your company online.
You can acquire the customers of your competitors, as your company will be much more visible and updated attracting and promising the customers of quality services.
You can always remain in the sight and mind of your customers by offering only website coupons and special promotions.
There are no restrictions regarding the quantity of the content that you can include in the business directory.
You can also upload your products pictures, menu and service records along with your very own business URL.
You can add the business directorys website address on your business cards so that customers find it very easy to access you and thus avail your services.
You can keep the prospective customers duly informed about tour new products, business hours, special offers and discounts.
A business directory also submits your companys Internet page to the leading search engines that helps to increase your websites quality traffic flow.
As increasing number of consumers are availing the facility of the Internet, it is very easy for them to spot your company and seek services.

The best part about getting registered in an online business directory is that once you have registered, you will keep progressing as your business is exposed to a large populace inland and abroad. Moreover, you do not even need to possess a personal computer to keep checking your companys status on the online business directory, and you merely have to avail a hosting service for Internet, some technical skills or ISP to make the best possible use of this facility.

After you have registered in an online business directory, the sales quotient of your business will improve considerably and you can happily cater to the needs of your clients.

A Look At Disney’s Latest Online Advertising Effectiveness Studies

In many ways, the Internet already supplies fabulous tools for marketing. For example, you know which online ads are working because you can count the number of clicks. By contrast, you really can not determine what brings a customer into a bricks and mortar store unless you stop and ask each one.

You can also determine which online ads lead to conversion by tracking clicks to sales. You can track how visitors came to your site by tracking source. You would have to ask each bricks and mortar customer detailed questions to obtain the same information.
Even though the Internet has some big advantages in terms of monitoring and analyzing data, the science of marketing has also advanced dramatically in more traditional channels because marketing researchers have had more opportunity to study customers in a face-to-face way.

Now that Internet advertising has become a seriously large business, $25 billion spent in 2009 and an expected $37 billion expected to be spent by 2013, market research scientists are beginning to bring together the research models from both environments to learn more about the Internet consumer.

Disney Media Works is one of those companies that has jumped into Internet marketing research with both feet. Their approach is to look beyond the data generated by users who actually click on ads and visit sites and study the users who do not click on ads in order to find out what they are doing and what might attract their attention.

In the Disney Labs, experimental subjects wear eye movement tracking goggles and sit in booths that are designed to monitor facial movements, heart rate and skin temperature as well. They are provided web content to read with the general instruction to enjoy content that would be interesting to them in any case.

However, the researchers are not actually interested in the subjects reaction to the reading content; they are watching the readers unconscious reaction to advertisements that are presented along with the content they are viewing. The tracking equipment can determine if the subjects eye has been caught by an ad type, whether or not the user visually lingers on the ad, which ads attract more attention and so on.

The Disney researchers are evaluating question such as whether live footage or animations are more captivating on mobile devices, if banner ads work better when paired with pre-roll (eg video clips) and whether watermarks are an effective advertising strategy.

The ultimate goal is to have rules to apply to Internet marketing, rules that have been quantitatively developed, such as ‘bottom screen news tickers do not detract from advertising and maintains viewer attention.’

Disney researchers also believe that negative rules are extremely useful, noting that it is helpful to have the data to demonstrate that a particular strategy is just not worth pursuing, something that they are beginning to believe about watermark advertising, an etched glass effect behind other website content.

Advocare Reviews – A Critical Look At Advocares Business Model And Recruiting System

A Critical And Unbiased Review of Advocare.

Charles E. Ragus founded the company Advocare in 1993. The company pioneers nutritional and weight loss products, which are the backbone to the business. As everyone is well aware of, this market is flooded with lotions, potions and pills. What Makes this company so different?

They would say its the quality of their products, which are superb by the way. The truth is, nutritional suppliments are a dime a dozen and its a stupidly competitive market. Its most popular potion is Spark. Its one of those powders you pour into your water.

MNS or Metabolic Nutrition System is Advocares Vitamin line. They are said to have 80 various nutrients which claim to improve concentration, help gain joint mobility, cut down cholesterol, build muscle, etc.

The business also brags that its sanctioned by athletes in the NBA, NFL and assorted olympic athletes. That is all great, it does it bring a minute amount of credibility to your product line and the company,hoever, it doesnt make you credible.

Let’s cut to the chase. Advocare is in the health and wellness business. They know how to promote Advocare and that is what they teach their distributors to do, however in todays day and time, it takes a little more than sales skills to foster a big business. You need real world internet marketing training and a lead generation system.

Most distributers have a tough time marketing their product because they have not the slightest clue about marketing. Attending trade shows, marketing your product at the local gym and showing up at flea markets with your product are so passe.

Lets face it, you only have so many friends and family to pitch your product to. Buying leads off geneology lists is so old school and very few people are good enough to close someone on a cold call.

Walking your local grocery stores, stopping at every gas station in town to find your next prospect happens all too often. On Saturdays you make your rounds to the local Starbucks, then Home Depot of Lowes. So with all of this, how could anyone possibly make any money?

Most dont. If you count the number of Advocare Distributors and divide it by the number of people making more than $5K a month, you will clearly see that less than 1/10th of 1% of distributors are making any significant money. Dont believe me? Read #4 . $40K a year after 2 years does not excite me, nor should it excite you, knowing that you should be bringing that in every month or two.

Why are people failing? Because the cheese moved and they didnt move to where the cheese is now. The web is where the action is today. Sure there are some old school Hot Dog Marketers out there that have been around since the 1980s and have huge networks. The cold hard facts are, very few people can duplicate their efforts.

Let bye gone’s be bye gone’s. I would way rather target my market online and laser in on the people that actually want to make some serious money rather than having to convince someone they need to have what I have to offer. Today, its all about positioning and branding yourself as a leader. Do that and people will chase you.

All top earners in Advocare and every other MLM are using a system. The Internet allows you access to 2.5 billion people online all over the globe. Using a funded proposal lead generation method, auto-responders, blogs, web 2.0 an 3.0, we educate people how to leverage the internet.

Its all about leverage in your Advocare business. If you are the system, you will be spinning your wheels for the rest of your life. Why not let the system spin your wheels and you leverage time. You see its not what you can do, its what you can duplicate. Network Marketing does not have to be hard, its people that make it that way.

To Your Advocare Success,

Joshua Boxer

Basic Factors to Consider for Advertising Products and Services

Advertising is an effective tool of marketing used for promoting products and services to be sold to generate business revenue. Thus, it won’t be wrong to say that the ultimate purpose of advertising is to push the sale of products and services through different ways of promotion. In the absence of advertising, it is difficult for others to know about your products or services. Although you sell high quality products at reasonable prices, you won’t be able to reach adequate number of buyers or the target audience to earn profit.

Advertising not only promotes, but also establishes your brand amongst your target group. It positions your brand in such a way that your products or services become a replacement of the need they fulfill. The best instance of this is Cadbury ads appealing the audience in India to eat Cadbury chocolates, whenever they feel like eating sweets. Their ad copy – “Kuch Meetha Ho Jaye (means: Lets have some sweets)” with the characters eating chocolates indirectly asks people to replace Cadbury chocolate for traditional Indian Sweets. In short, ads help in building good reputation of the brand or company and gradually increase the sale of the products and services.

Therefore, advertising can be considered as an investment that could indirectly improve your brand value and generate good returns in terms of sale. However, it is to be noted that ads won’t directly add to your sales or create a customer base for your product or service. It simply helps your brand to create a space in the subconscious mind of your target audience, who might end up being your consumer/customer. This vital role of advertising makes it an essential marketing tool, which is widely used across the world by even the business giants like Microsoft, Apple, Tata, etc.

The whole idea of considering advertising as an investment makes it necessary for us to consider certain factors before advertising the products and services. The basic factors to be considered before advertising any product or service are as follow:

In order to create a successful advertising for your product or service, follow some basic advertising principles:

Aim and Objectives of Advertising: Identifying the main objective behind advertising your products/services is the most essential of all the factors. This is because without a proper objective one can never achieve anything in any field. Also, it helps you to evaluate how well the aim and objectives would go with your company or brand image. It also makes the ad campaign or the progress of the ads measurable and realistic.

Expecting immediate rise in sales: Expecting a sudden hike in sales after the advertisement of your products or services is like lying to your own self. Advertising is not a solution to your financial issues. However, it might gradually help you in pushing the sales of your products and services.

Don’t make false promises: The advertising works, only if the product or service meets the expectations of the target audience. If they don’t live up to their promises, then the advertising is more likely to fail. It might create some buzz at initial level even if your product or service is of low quality, but it will eventually fail. So, it is important to make promises that your product or service can fulfill.

Understanding your product: You must know the complete details of your product – be it materials or uses. This will enable you to know what your product can do to exist in the market. In your advertising, you could make use of its benefits or solutions as excuses for its sustainability in the market over the period of time.

Target prospective customers’ needs: You advertise products or services mainly to persuade your prospective customers to opt them against your competitors’ or ordinary products. Therefore, it is important for you all to understand the needs of your prospective customer. This will help you convince them easily by portraying you product as a means to meet their needs.

Ads must be informative and effective: Your ads must be able to educate your target group about the products’ USP and other benefits. Also, it should inform them about the products availability and why it should be used. Besides this, the ads must be effective enough to deliver the message to the audience in a creative, unique and convincing manner. It must grab their attention and leave an impact on the target audience. In simple terms, it must be effective enough to bring the customers to the product’s outlets or at least enquire about the product, if not buy.

These basic factors, if considered, can really help you create great ads that would make sense and grab the attention of your target audience. The resulted ads would be distinctive, yet recognizable and easy to relate with your product or service. These ads would not only have good recall value, but they would also have the ability to convince prospective customers to try your product.

Bristol and Bath’s list of structure services for the region from home remodellings to interior dec

When it involves house renovation, never ever allow a contractor to begin work without having actually an authorized agreement first. This is essential to make certain that you get the job that was authorized for and have a legal contract to help you if points do not go baseding on strategy. Be specific and seek advice from with a lawyer, if needed./p>

When you are doing a task that requires screws to be embeded drywall, you should use anchors. Anchors enhance the screw to make a stronger hold, permitting them to hold additional weight. Some screws are included with a plastic secure that is inserted into the wall surface just before the screws, while other have actually supports constructed right into the screw, in the type of a sturdy metal spiral.

An extremely straightforward residence improvement pointer is to declutter. Begin with this very easy task: If you have little ones, you may be guilty of jumbling your fridge with their job and little layout magnets. Keep your home appliances clear by attaching just a few of your kids’s art work and a few magnets at a time. You can switch over these items out weekly.

Focus on outside lighting for your following home enhancement task. Installing an outdoor movement detector is a great option; the sensor will ensure that the light just begins when you need it to. Not just does this save you cash on electricity costs, but the motion detector is likewise a thorough security feature. It alerts you if anybody is perambulating your residential property.

If you have the added lawn space, you need to include a sunroom to your house. This includes value to your residence because it will add a lot more square video to the home and it will certainly likewise offer future possible customers, the added space that they might be planning to have.

If your house was integrateded the seventies or earlier, opportunities are trusted that it was built with simply a quite slim layer of insulation throughout the entire structure. Preferably, the layer must be roughly 27 centimeters or 10.5 inches thick. By boosting the density of insulation to the recommended four to 6 inches, you might easily save a few hundred dollars each year.

As this post has actually shown, there are lots of consideration that should be taken into account before beginning any kind of home improvement project. When you have great info, house enhancement could be simple. If you bear in mind the pointers from this post, it will be very easy.

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Best Color Combination For A Corporate Logo Design

Logo Design – The Supreme Importance Of Creating Corporate Image
The right corporate logo design is an advantage to public image. Logos are the first visual image that grab attention. This is why logo designs have to be professional and strong enough to magnetize the target market.

Professional Logo Designs
Logo design is one area of marketing that should never be left to amateurs. If a logo design looks “homemade”, it broadcasts an amateurish business image. Attention to detail involved in all types of design is a professional artistic technique. Spending a few extra dollars to insure that a business logo design is compatible with the business offering and market planning shows a huge return on investment in future business revenue. This is the reason color plays such a large role in the success of corporate logo designs.

Color Magnets That Get Customer Attention
It is often tempting to choose logo designs with unusual or specifically unique color combinations. In the world of color, there is a science to using colors to best advantage. When it comes to logos, the key to choosing the best color combination is compatibility. The colors in corporate logo designs speak loudly and clearly of company name, intent and product or service. A professional logo design consultant will insure the best color combination for a corporate logo design.

Choose colors based upon eye appeal and ability to attract attention. Another factor is endurance. Logo colors need to endure from sales and publicity campaigns to special business events. This is how logos become magnets that draws in new business and embed business names into the marketing or business discipline.

Color Combinations
The color combinations for corporate logo designs depend on the service or product and business prominence. For example, a water filtration company might choose two shades of blue and white to link their product line to the company logo. A consulting firm may choose simple and understated monochromatic colors. Red, black, white and blue are the most widely chosen logo design colors. It’s recommended to select no more than 4 logo colors for best results.

Finding The Best Mlm Home Based Business Opportunities

You are probably reading this article because you’re interested in learning more about MLM home based business opportunities. As an entrepreneur myself, I commend you on your research. In fact, the search for more information about this industry has grown in recent years. Why is this the case?

MLM home based business opportunities are popular for a number of reasons. Here is a glance at a few of the industry’s benefits:

1. Starting a business in this field is inexpensive.

2. Successful marketers in this business work when they want, how they want, where they want.

3. Most MLM companies don’t cap your salary. This means that, probably for the first time in your life, you could be the sole dictator of your ultimate income.

4. Countless testimonies have shown us how possible it really is to build a in this niche.

Each of these reasons contribute to the considerable intrigue surrounding MLM home based business opportunities.

What is this Type of Business?

MLM is an acronym for Multi-level Marketing. MLM is also commonly referred to as network marketing. Regardless of which name you prefer, the business opportunity is all the same. Even if you don’t think you’ve heard of a company in this area of marketing, you have probably been exposed to one at some point in your life. Mary Kay, Amway, and Herbalife are all network marketing companies.

You may have even been approached by a marketer from one of these companies before. So what do these people even do? Is this type of business legitimate? Network marketing is a completely legitimate business model in which a company allows product users to become independent distributors for the company. The marketers are compensated in a number of ways. In a nutshell, these are the most prominent ways in which network marketers are paid.

1. Commission on products sales
2. Team commission
3. Team/personal bonuses

Keep in mind that each multi-level marketing company has its own unique compensation plan.

Building a Team

As you probably noticed, the word ‘team’ was mentioned a few time previously. The team aspect is a very important part of building a profitable MLM home based business. While it is profitable to just sell the products, the really money is made in building a team. Your team is built by recruiting other people who are interested in building a business. Because you earn a commission based on your team’s, or downline, production, recruiting new distributors is far more profitable in the long run.

Because of this, I highly recommend that you use an online lead generation system if you’re considering an MLM home based business. Leveraging the power of the internet is a great way to improve a business’s efficiency.

Top MLM Home Based Business Companies

According to Nexera, these are currently the top 10 MLM home based business companies:

Amway
Melaleuca
USANA
Nu Skin
Isagenix
Forever Living
Legal Shield
ACN
Herbalife
4Life

I hope this article on MLM home based business opportunities has provided you with the information you are looking for.

Categories Of Articles You Can Adapt To Your Home Business Website

Article marketing is, and should continue to be, one of the most popular strategies for generating traffic to your website and for advertising your home based business online. There are several reasons why this Internet marketing strategy is so fashionable including the fact that it’s very inexpensive to implement.

In fact, if you write your own material and distribute your finished work to the major article directories online without using a third party distributor, this online marketing method can cost you nothing to use.

Depending on what product or service you provide or what your website theme happens to be there are four different categories of articles you can write and tailor to suit your Internet marketing needs:

1. Lists are a very popular format for editorials with the reading audience and with the major search engines online. For example, you can write about the “5 most effective ways to generate an income from home”, or perhaps “10 techniques for exploding traffic to your website”, or maybe “6 tactics for generating novel ideas for your articles”.

These are perhaps the easiest types of commentaries to write because all you need to do is compile information on each subject and list them in a logical and informative fashion. Then you need a compelling introduction and a valid conclusion to sandwich your script between and your article is ready for distribution on the web.

2. The “How to” article is one of the most interesting editorials you can compose because you’re conveying to your reader how to do something they currently have no idea how to do. For example: “How to write a compelling article” or “How to make money online” are illustrations of the kind of topics you can approach for your commentaries.

These articles are in high demand because people read information online to educate themselves and “How to” pieces demonstrate exactly, in a step-by-step fashion, what the reader is looking for from a particular expose.

3. The summing up article is a summary or an overview of a particular situation after having researched and investigated the different sources involved for the information you need in order to make a logical conclusion. For example, after having spoken to various experts on the topic of the most effective home business money makers on the web today you compile a piece on the top 5 methods being used and summarize your findings.

Based on the data you’ve uncovered during your interviews you deduce what your top 5 choices are to make money from home and conclude by summarizing why.

4. Review articles and websites based entirely on reviews of different products and services are becoming increasingly more popular online with readers and as home based business opportunities. This type website is so trendy because people are always looking for a second opinion before investing their hard earned money into a product or service they’ve never tried. They’re depending on the experiences of others who have used the goods to help them make the right purchase decision when the time comes.

There are three explicit guidelines you should follow when writing a review: First, outline what the product or service promises to deliver in terms of results. Secondly, describe in detail how the merchandise in question fulfills its promises or how it fails to deliver in certain areas. And third, summarize whether or not the benefits to the potential customer outweigh the cost of the product and explain why they should or why they shouldn’t buy this merchandise.

Any one of these article formats can be adapted to your home business product or service or your website topic and can help increase your exposure online as well as increase your website traffic, sales and profits to help ensure you have a long and prosperous career on the web.

Complete Evolve Review Why Are So Many Flocking To This Mlm Is Evolv A Fraud

If you’ve been looking around the network marketing industry, no doubt you would have noticed the commotion and interest surround the Evolve health business in the recent past. With the overflowing number of different online multi-level network marketing companies that is out in the market today, you need to be able to find the best MLM company to invest in, especially if you want to invest in a MLM business that you know would provide you and your family with a good compensation plan for the future. Getting past all the hype, this evolv review is going to really dig into what this opportunity and company is all about.

Evolv Health – What Is The Company About?

On theirs web pages, their main product is a nutritional water drink, offered at around $55 per case of bottles. Evolv claims to have dedicated over 15 years of research and development on their proprietary beverage formulas in order to develop their niche product to what it is today.

The Evolv health company is actually based in Dallas, Texas, and this is where they were able to develop their patented Archaea Active formula that supplies their beverages with different natural ingredients, thereby giving you different health-related benefits. One of the benefits that the Archaea Active formula is able to provide your body with is that it helps it develop an anti-inflammatory response by increasing the bodys oxygenation.

What about Evolvs Products?

Like we discussed before in this article, the Evolv product is basically a spring water drink. Some even claim that it is completely over priced and very expensive for essentially a bottle of water. On the flip side, many who use the drink rave about the added health benefits. What Evolv basically did with their product is that they combined clear drinking water with their patented Archaea Active formula along with other nourishing factors and nutrients, thereby producing this winning beverage product.

Evolvs Payment Plan

Now, when you look at Evolv’s compensation plan, you see a fairly typical network marketing payout plan with revenue from price differences in the sales of products along with various bonus levels for their distributors. Of course, additional incentives for encouraging others to work this as a business as well.

The Verdict

In summary, does this evolve review rate this MLM, scam or no? Although selling nutrient filled water seems more difficult to do than simply selling other energy and health drinks, especially if it is a bit pricey for most people, still, drinking these types of beverages appears to be more convenient for most people, and actually has a good market backing it up. This means that investing in Evolv could be a business venture that you wont regret.

But, be forewarned that just joining this company isn’t going to make you instantly wealthy. It still does require one essential skill, and that is how to actually market the business or product line. Connecting with a targeted group of individuals who are already looking for specifically what you have to offer is key here.

In particular, if you learn how to harness the power of the internet, you can literally tap into an endless stream of leads for your evolv health business. You literally switch from harassing friends and family to buy your stuff to becoming in demand and have more leads than you know what to do with.

If youd like to learn even more about how to grow your evolv business with true targeted online marketing, read below and click on the link for more information.

Best Ways To Market Your Internet Business Or Product

Internet marketing has brought great success and recognition to many small business. It allows business to reach a customer base all over the entire world in the click of a mouse. This article can help you to understand internet marketing and find the niche of it that is perfect for your business.

Explore the value of social media for your marketing push. Social media is blowing up at this time and it will not be slowing down any time soon. Taking advantage of the word of mouth these sites offer is a key to generating a lot of business for your products. With a little effort on your part, these sites can become a regenerating source of income.

When creating your Internet marketing strategy, include one or two long-term goals. Your daily to do list is designed to generate income but the long-term success of your internet business will depend on developing a list of tasks to work on, that will promote this income for years to come. Set a timeline for accomplishing specific tasks.

If you have a local business, one of the ways you can boost your internet marketing efforts is by adding your site to local directories. There are a number of directories centered around helping visitors find local businesses. By sumitting your site to each of these directories, not only are you getting a top quality backlink, but you are also increasing your chances of reaching local customers in need of your services.

When you send an order confirmation email, include a coupon code for a nice discount if the customer makes another purchase within the next 30 days. This encourages repeat business and gets them in the habit of returning to your website more often. A future discount cost you nothing unless you make another sale and it builds good will in the process.

Internet marketing can be tricky. You may want to, as a new domain owner, want to mass trade links with other new domain owners to pool your resources. While this sounds good, you are actually better off trading fewer links with websites that already have a good established ranking.

Never think that your website is perfect. Every website needs improvement. The best tip is to test your website for user friendliness and performance. Test the navigation and usability of the site. Consider yourself the head of the Department of Quality Control and you are trying to find the defects of your product so that you can fix it and improve the quality.

A significant portion of the profits generated by an internet marketing program, should be reinvested in the website that made them. Seeing the profits come in can be immensely satisfying for the website owner. The webmaster’s mind should be on the longer game, resisting the temptation to take those profits out of play and instead, use them to leverage the business.

You have already learned that internet marketing can bring amazing success to your business. You can attract customers from all over the earth into your business by using internet marketing to reach out. By following the advice in this article, you can claim the share of internet customers that are just waiting to hear about your business.

Hiring A Teen Model Online Can Save On Advertising Costs.

The Internet has provided many advantages in regards to finding talent for your advertising campaigns, especially if you are looking for a teen model. This is because many teen models for hire can already be easily found through online modeling agencies. By utilizing legitimate online sites you will find models of all ages that are available to represent your company, products, and services. Most often this method is much cheaper than opting to use the services of large offline modeling agencies.

If your online business is geared toward the sale of products for children and their parents, then your best advertising strategy should include the image of a teen model. This is because the young, fresh faces of teen models for hire hold more appeal for young people of their generation and for parents who are searching for products for their teenagers. As such, you should make sure that you focus your energies on advertising these young attractive faces wearing the clothes that you are selling or trying on the other products you are offering. You will be able to do this easily by getting hold of these young models as soon as you can, and the simplest way to do this is to join an online modeling agency as a client. Once you are a member of such agency, you can begin searching for the young model of your choice. You just have to make sure that she fits the qualifications you need for the image of your site.

The great thing about looking for a teen model through an online modeling agency is that you will get more savings here than going for the large offline modeling agencies that charge expensive fees. During payment of the fees for online models for hire, the online agency will receive a percentage of the total amount stipulated in the modeling contract, while the rest will be received by the models. If you need to have your models photographed on the site of your business, then you should look for those who live in nearby areas. This will help you avoid additional expenses for transportation or fare these models will require to travel to your location. An additional consideration is to hire models remotely, thus saving on travel expenses. Many models for hire today have vast online portfolios and can easily create custom image content through the use of their local photographer.

Aside from saving money, finding teen models for hire does not require much effort on your part. The Internet has helped greatly in reducing the time, effort, and confusion often involved in finding the perfect model to represent your products. Once you have found the models that fit your advertising needs, you can begin the process of hiring them directly through the online agency. You must make sure though that you have the parents or the guardians of the young models sign on the modeling contracts as part of their approval. As they act as the managers of the careers of these kids, their signature signals their agreement to the contract and will be an assurance that there wont be legal ramifications later on. This way, your hiring of a teen model would be perfectly legal even if she or he is just a minor.

Online and offline advertisers have many options available for finding talented model resources to fit their company image. Through the use of online model agencies you are guaranteed a faster and less complicated approach to finding models for hire. As the Internet continues to become a vital source of information, this trend will undoubtedly continue to grow.

How To Become Microsoft Certified Business Management Solution Specialist

Microsoft certified business management solution is a series that support Enterprise Resource Planning. That helps any business to take important decision and earn good fortune. Microsoft business management solution is a complete series of exam that not only make you expert in Microsoft dynamics and CRM but it will also help to deploy and configure Microsoft and CRM software application for your business advancement to make your decision at the spot and make your business flow smooth. Certainly Microsoft certified business management solution certifications make you an expert in deploying and implementing Microsoft application such as dynamics of Microsoft and CRM in your business concern.

Know about MBS series:

MBS certification is a set of skills that provides various business management solutions at the same time. So if you are looking forward to make any career advancement in the field of IT then Microsoft certification is the first choice of any professional. The best way to understand and assess your career dimensions to check out your professional experience. Microsoft certification introduces expertise in various technologies such as various Microsoft certifications and its related business product. However if you want to get multiple Microsoft certifications of various Microsoft technologies then you must have enough knowledge about Microsoft certifications.
According to Microsoft, This premier certification helps demonstrate your professional proficiency in Microsoft Dynamics and shows that you have passed a set of required and elective certification exams. The exams focus on one of three knowledge areas–applications, developer, or installation and configuration–for one Microsoft Dynamic product. You must pass one core certification exam and two elective exams to earn your certification in Microsoft Certified business management solutions professionals’ applications for Microsoft dynamics CRM 4.0

How to get Microsoft certification:

Study for the one required core exam is MB6-869 Microsoft dynamics AX 2009 development introduction. Real exams provides complete Microsoft IT certification exams questions and answers and other study guides for such types of exams. And following are the elective exams MB5-858 managing of dynamics of Microsoft implementations, MB6-822 Microsoft dynamics AX2009 production, MB6-820 Microsoft dynamics AX2009 installation and configuration, MB6-817 Microsoft dynamics AX2009 trade and logistics, MB2-632 Microsoft dynamics CRM4.0 application. You can start preparation for the above mentioned elective exam by using training material of real exams.
Win your career and become Microsoft certified because real exam wants to assist you to become a distinguish IT professional. The training resources of real exam enhance your technical skills in using a Microsoft and related business product. Real exam training material is available in the form of questions and answers. Real exam training tools offers self assessment, self learning and analysis. So experience the new change in your career by using the training tool of real exam that are available in the form of study guides, PDF formats and assessment system that will surely lead you to success in MBS certification. So just get the most out of your career and prepare yourself for the Microsoft MBS exam preparation. Certainly Microsoft certification develops and polishes your skills.

Businessproduct Publicity P.r. Does Not Stand For Press Release

There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. Over the past several years, I have had more than a few clients come to me seeking a PR to get people interested in their products/businesses. That’s right a “PR”. Contrary to what some people think, PR is NOT an acronym for Press Release it stands for Public Relations. PR is much more than just a press release and that distinction is very important to understand.

I often cringe when I see articles from well-intentioned marketing experts that say, in effect: simply write a press releases, pitch it to the media and just sit back and reap the benefits. Unfortunately, it is far from being that simple. That statement pre-supposes that the media release/pitch is written well containing all the right elements and newspegs to catch the media eye and that it is pitched and maintained in the correct media market, which is often the downfall of many amateur PR campaigns. By all means, a press release is an integral part of a PR campaign. But a press release alone does not a PR campaign make. A successful PR/publicity campaign for your business or product should include many, if not all of the following:

An interesting, quality, newsworthy product/service that the media (and its audience) will find merit in;

A concise, articulate media release or story pitch not a glorified ad detailing the benefits of your product/business/website and what effect it will have for it’s users;

A supply of media supportives product photos (digital & hard copy), possible review samples, etc.;

An extensively researched media list detailing all applicable media outlets whose editorial profiles match your product/business profile. Here’s an important detail — the targets of your pitch should be name-specific not just title-specific media contacts. By that I mean the media market research you compile should give you particulars like Sally Jones-Cooking Editor not just Tribune Newsroom or Managing Editor;

A solid, trustworthy media contact vehicle that gets your release/media kit directly into the hands of the appropriate reporter/editor/producer and allows them to respond easily to your pitch. (As always, beware of press release distribution services that often times indiscriminately spew your release to hundreds of untargeted media outlets with little or no results.) Research to find out the preferred method of receipt of your media targets don’t just assume an email will suffice. Whether it’s by snail mail, email, fax or phone calls, the media can’t run your story if they don’t hear about it. For one reason or another, some media may decide not to include your product/business in a placement — but don’t let them say the reason is because they weren’t made aware of it;

Meticulous media relations to immediately fulfill media requests (photos/interviews/product samples) and extensive media contact follow-ups over several months to generate as many placements as possible. Many times, media members can’t immediately respond to an initial pitch due to tight editorial deadlines and the time it takes to wade through a multitude of similar media pitches. I have found, without question, that the media interest continues to increase as you re-introduce the pitch and gently rattle the media cage over the course of the next several weeks/months;

Some sort of media tracking capabilities — whether it’s your own media follow-ups, Internet research, or a professional broadcast/print clipping service. Having hard copies of the placements generated by your PR campaign can be invaluable in the further marketing of your business/product. Media placements are a unique validation of the market acceptance for your business/product and can help you convince new customers of that fact.

Think of launching a PR/publicity campaign like flying a kite. The press release (which aptly details your product/business) is the kite. But if your kite doesn’t have the proper amount of string, a good tail, a strong wind and the expert manipulation of the kite flier it has very little chance of getting off the ground. But if all theses elements are in place a PR/publicity campaign can send your business soaring like a kite on a breezy Spring afternoon.