Lately I have been working with a lot of Ardyss International Representative or Independent Advisors (IAs). Ardyss International has been gaining popularity lately because of the unique product they provide.
Ardyss International has three key product lines: Reshaping, Le’vive Juice, and Skin Care.
Reshaping- Ardyss reshaping garments where designed by an Orthopedic Surgeon to provide structure to the body to suck in unwanted bulges and slim down the wearer. The flag ship product, Body Magic is not a girdle. The Body Magic garment was designed to slim the wearer down by reshaping the buttocks, lifting the breasts, straightening the back and reshaping the legs if worn on a regular basis. Ardyss garments are for both men and women.
Le’vive Juice- This juice has a mixture of 5 fruits: Acai, Noni, Goji, Mangosteen, and Pomegranate. These 5 main ingredients are high in anti-oxidants. These juices are good for weight loss, anti-aging, sleep disorders and all-around good health.
Skin Care- Ardyss has 6 key products for skin care: Anhydrous Restoration, Longevity Regenerator, Rapid Exfoliating Cleanser, Resurfacing Wrinkle Toner, Triple Derma, and Unwrinkle Serum. Ardyss skin care products are manufactured by the same company that makes Estee Lauder products.
The Diaz De Leon Family started Ardyss International in 1989 in Mexico with a new concept of corsetry. The company opened their offices in Guadalajara, Mexico in 1990. Manufacturing reshaping garments began on October 1990. Through years of process of research and development, Ardyss has developed a product line called Body Magic body Reshaper garments. In May of 2007, Ardyss moved their corporate headquarters to Las Vegas, Nevada and started marketing their products through network marketing. Currently, Ardyss International does business in the Dominican Republic, Venezuela, Puerto Rico, Mexico, Canada, and the United States.
The Business Opportunity
The Entry costs are very low. You can join Ardyss and become a member in three ways: $30 membership fee, $150 autoship fee, or $299 power pack fee. (Not including tax and shipping costs)
The first income stream in Ardyss International is Retail. You can make 40% retailing products.
The second way income stream is the Express Bonus. If an Independent Advisor enrolls an new Independent Advisor and places an order up to $300 in value points, the enrollee will earn 20% or 30% (autoship qualified) on the value points. This is a first order bonus only.
Ardyss International’s Compensation plan is a Unilevel Plan that pays out 8 compressed levels deep. No more than 40% of volume payout can come from 1 leg in the Unilevel plan. Three legs will be needed to receive full payout due to the 40% rule. Independent Advisors are paid on the depth of the level based on if they are qualified at a particular level. Coordinators are paid 5% through two levels if the Independent Advisor is maintaining $150 in Personal Qualified Points or $100 in Personal Qualified Points Autoship. An Independent Advisor had to accumulate 700 group qualification points (group volume) to become a Coordinator. There are more positions that follow a Coordinator and qualifications to meet those positions:
Supervisor (paid 3 levels)
Manager A (paid 4 levels)
Manager B (Entitled to receive a Generator Bonus)
Director (paid 5 levels)
President (paid 6 levels)
Executive (paid 7 levels)
Diamond (paid 8 levels)
Platinum (other Bonuses)
There are more bonuses that Independent Advisors make like Generator Bonus, Rank Bonus, Car Bonus, and Presidential Pool that are available when the Independent Advisor achieves certain qualifications.
Ardyss has a strong foundation to build wealth and allow a person to make a good living building their business. Ardyss is an established company that will be around for a long time yet new enough for the average to build a serious business due to the momentum stage. Bottom line is Ardyss is a great company.
Ardyss along with other network marketing companies do have marketing materials and tools to help Independent Advisors to market their business. The Problem is that the majority of Ardyss independent Advisors and other Network Marketers in other companies have not been taught how to market. The majority of network marketers are taught to make a list of family and friends and go after their warm market.
The problem with your warm market is that they are not your target market. If you sold cigars then your target market would be people who buy cigars. If you sold hockey sticks then your target market would be people who play hockey. Ardyss International Representatives need to learn how to target other people that have an interest in your product and business. Network marketers need to learn how to find these people.
Ardyss International Representatives will need to sponsor a lot of people to make a solid living.
They best way contact your target market is through the internet. They best way to capture your target market is by driving traffic to a web page using Attraction Marketing. With the right marketing system and some work, you could be getting 30 or more highly targeted leads to grow your Ardyss Business.
Marketing your business using Funded Proposal is the best way to go. Funded Proposal is a strategy that pays for your marketing. How much money do you make from people look at your business, but don’t join? Well with Funded Proposal strategy you are able to make money from people who do not join your business using affiliate programs. The fact is 95% will not join your business. If you’re a serious about being successful in Ardyss or any other network marketing company then you need to learn a system that teaches marketing and funded proposal strategies.
My conclusion is Ardyss International has great products, a lucrative compensation plan, and momentum. Ardyss International Representatives will be rewarded generously and will have a foundation to build an organization.
Developing a Position Marketing Strategy is determining exactly what Positioning is and why it is important. According to Wikipedia, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target markets for its product, brand, or organization. It is the relative competitive comparison that a company occupies in a given market as perceived by the target market.
Position is the customers overall perception of your business including its products and services. Position is what is in the mindset of your customer. If your positioning takes full advantage of your customers perceptions and you communicate this positioning effectively, it will set you apart from your competition and establish a solid first link in the purchase decision chain, also known as the awareness link. The awareness link shapes your relationship, and often the real purchase is made by the unconscious mind on the basis of awareness long before the actual sales transition is completed. Having good positioning makes for favorable awareness and sets you up for success right from the start.
Position can be very tricky in that its under your control yet it is not. To the extent that your customer may already have perceptions about your business, industry, products and services, those perceptions already are your positioning. You need to identify these perceptions because you can change your positioning. As a result changing customer perceptions with effective communications through your companys sensory package can influence the behavior that is consistent with the image you are trying to project to your customers.
Your positioning has to be genuine. It MUST be consistent with the reality of your business and it has to be consistent with the perceptions of your target markets or it will not be credible or believed. Positioning, based on false claims or a misunderstanding of your target markets, is a liability to your company. It can turn away prospective customers and weaken relationships with existing customers.
Differentiation is more than just simply being different from your competitor. You need to be preferentially differentiated and this is why it is important to be positioning your company in your target markets. I read many articles and blogs that constantly say being able to identify how your product or service is different is one of the factors that will make or break your business. You may ask why? It is because being different AND being able to successfully communicate that difference will secure a welcome niche in the marketplace for your business. To create a differentiation that will not be imitated, you have to think beyond your core benefits of your business. The companies that have succeeded in maintaining their differentiation over the years and werent intimated are those that innovated in qualities beyond the core benefits of their market. Be the innovator of qualities and think ahead and look outside the forest.
There is a systematic process for developing an effective positioning for your overall business. It is a step-by-step process, but it is not automatic and does not happen overnight. It requires careful thinking and insight from you from the inside of your business to position for the outside perception of your business. It requires that you know your target markets (see last weeks blog Your Target Market and the Need to Focus. It takes time, but with proper understanding of your target markets, you will have a foundation in place for building a positioning strategy that will draw your target customers to you. EXHIB-IT! has been working on our position strategy for the last few years after our competitor moved within .2 miles from our showroom where we had been located for a number of years. We took for granted that our competitor was across town and knew we differentiated our businesses and it did not hurt that we were on opposite sides of town. However, when our competitor moved this close to our location where we had been for 7 years at the time, misperception in the community occurred. Our company names are similar (as are about 500 exhibit names in the USA). We focused on position strategy, which has allowed us to grow 122% over a 2.5 year period. It was not an easy process in the beginning, but once we identified our target markets, along with our secondary flanker markets, it made it easy for us to have a position strategy.
To be effective and create a position strategy, the first step is to determine the general classification of your products and services. They can be classified into one of three ways (1) a true product, (2) a commodity or (3) a brand. Think about what you sell and which category it falls into and how that affects that way you are positioned in the minds of your prospect or customer.
Many companies confuse a solid marketing strategy with pure tactics, also known as a brand juice. Visual identity with clever tag lines and a creative “essence” advertising package through your sensory package are all key ingredients in brand juice creation, but they are only supporting elements. To be effective, such supporting elements must be part of a more comprehensive plan.
After determining your relative standing in the market and how the market sees you compared to your competitors, this will affect how you develop your marketing communications as you decide to either reinforce your current relative standing or try to change it, work on these five steps below.
1.Determine what the dominant gratification mode and purchase preference of your target market segments are. To do this, you look at the psychographic characteristics of your customer – which are the perception and behavior modes. You look at the interpersonal, objective and introverted modes and what the purchase preferences were regarding experimental, performance and value of your products and services and apply these to the way you create your positioning statement.
2.Develop other key psychographic characteristics of your target market. Study your existing customers (as this is your most cost effective approach to studying the characteristics) and look for clues to customer perceptions that will help shape your positioning strategy.
3.Redefine your product or services. Begin setting yourself apart and create a unique place in your customers minds to define your product or service in terms of its features and emotional factors that are important to your prospective customers. Then write your positioning strategy which should be a brief paragraph for each target market segment that provides an overview of your positioning by gathering all of the key positioning elements and pulling them all together.
4.Develop your unique selling proposition also known as an USP. This is your slogan, your tagline, and is an expression that will become closely linked with your business. It should be something catchy and easy to remember and should also contain a basic message about your company that elicits in your prospective customers the emotional gratification that they can expect from your business through its products and services.
5.Develop your positioning statement to be more explicit and an expanded version of your USP that explains and gives the rational justification for it by identifying what your business does, the result customers can expect from doing business with you, and how you are going to achieve that result.
Again, be sure to review this information and update it periodically to keep the information current. Your Position Strategy should be evaluated constantly by using metrics and updated periodically to keep you current with your prospects and customers needs.
Social responsibilities lay in business framework
Most people think of business simply as a way to generate money. While this may be a primary motivating factor for some, it also carries many underlain responsibilities. Business owners become part of the infrastructure of the community. They supply a service or product which fills a need of the community.
The common bond linking community and business lies in each others realization of shared assumptions. Business realizes they fill a need, desire or fixation of the community and the community realizes who their contributor is. While community can survive without business, business on the other hand cannot exist without community. No community is self sufficient and no business is customer free.
Business must develop social programs and policies that can be seen as responsive to social expectations, but not necessarily limited to socially demand. A firm having social awareness is in tune to its customers requirements as well as its viewpoint.
There are three main driving forces between business and society:
1. The idealistic outlook: primarily relates to principles and social responsibility,
2. the institutional outlook: Its expression of social responsiveness
3. the organizational orientation: primarily relates to policies and management of social issues.
There are four Basic Models of Business Relationships
1. Humanitarian – adhere to principles of compassion and reinvesting into the community
2. Ethical – adhere to principles of honesty and decency
3. Legal – adhere to all laws and regulations
4. Economic adhere to making a profit.
While a certain responsibility lies in being a good corporate partner and citizen, the most fundamental business responsibility is that of economics. The primary reason for being in business is to make a profit. Business exist for generating revenue for the business and in so doing, provides revenue for its employees. All other business responsibilities are based or established upon economic assumptions which is the responsibility of the people in charge. Without this statement the prognosis of future success becomes nothing more that arguable considerations.
While plotting a course of action, businesses are expected to operate within the framework of societal law, thus carrying the burden of legal responsibility. Likewise, legal responsibility is restricted to the letter of the law, while the spirit of law is
reserved for ethical reasoning.
Next, businesses are expected to have an ethical responsibility which is defined as any and all activities or practices which are either expected or prohibited by society members even though they are not written into law. Ethical classifications are further separated from legal activities by use of negative definition: ethical responsibility relates to those social expectations and norms not yet codified into law. In the same line, philanthropic responsibility designates those areas of voluntary social involvement not specifically
prohibited or demanded of companies because of their economic, legal, and ethical responsibilities.
Business also carry as a philanthropic obligation to contribute to its community. This responsibility is discretionary in nature and seen as an investment in future growth. Even though this is not a requirement it is a necessary and sufficient obligation that socially expects from responsible businesses.
If the economic role of the business is reduced to the narrow emphasis of profit it then could become blinded to making of contributed economics. This posturing leaves out the need for community relations.
There is another scenario to consider which is in contrast to the ordinary view, the so-called separation thesis. This is when businesses focus either on profits or social
concerns but not on both. This rises a question of debate that businesses can not only be profitable and ethical, but they should fulfill these obligations simultaneously. Can a business be profitable and disconnected from community? In todays world, franchising brings business into a community while being completely detached from community needs.
The clear-cut separation of business from community raises the problem of coexisting within a harmonious environment. Even though a business may appear to be separated the burden of responsibilities still apply. The business provides a tax revenue as well as product, service and employment. There are interwoven responsibilities which represent the stimulus for economic considerations.
The social pressures imposed on todays business are decreasing in importance, whereas economic and legal responsibilities are a requirement and ethical practices are vaguely expected, charitable contributions although desired, are completely voluntary.
A good business citizen, while striving to fulfill all its responsibilities, will actually apply
the necessary priorities to secure its status in the community.
Businesses have a responsibility that goes well beyond the demands of law and common morality. They set as examples of good moral judgment and community responsibility.
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